Lead Generation for Financial Advisors and Insurance Agents

Heading in the Right Direction with Direct Mail

Top producers understand there is a recipe for success direct mail lead generation.  Now some may call it a formula, others might refer to it as law, but the common theme expressed is that success is the byproduct or logical result of a certain set of actions.

That’s good news, because if you haven’t achieved the success you want with direct mail, it’s probably not because you haven’t tried – it is much more likely that you just haven’t discovered the recipe for success using lead generation.  In fact, the disappointment and frustration you may feel are indicators that you have tried, but simply haven’t discovered the proper combination to unlock the results you are truly capable of achieving with direct mail.

Our business has been built on helping others achieve the success they want and providing them with the leads they need to get there in order to succeed with direct mail advertising.

What are the Benefits of Direct Mail Marketing?
Marketers have been using direct mail for decades, simply because it works.  Direct mail marketing is a proven medium with a long history behind it.  Because of this, direct mail marketing has its own set of best practices you can learn from.

Our direct mail lead generation program creates a steady stream of high quality prospects that will skyrocket your sales.  Best of all, we do it all for a low, affordable price.  Don’t waste your time sorting through stacks of postcards that are weeks or even months old. Instead, get direct mail lead generation results so you can call and close your prospects before the competition even knows they exist.

Direct Mail Lead Generation Programs

Lead Generation Programs for:

Annuity Leads

Financial Planning Leads

LTC Leads

Final Expense Leads

Health Leads

Reverse Mortgage Leads

Veteran Leads

Single Premium Life Leads

Seminar Leads

Roth Conversion Leads

Trust Leads

Medicare Leads

Cancer Leads

Life Settlement Leads

Direct Mail Lead Generation Tips

What are you doing in terms of direct mail marketing for lead generation?  Every agent who sells insurance should be mailing a direct mail campaign on a consistent basis in order to succeed and have financial security.

Here are a few direct mail marketing lead generation tips that can make you a more successful agent;

1. Don’t forget to buy direct mail leads when you need them.  Gone are the days when you had to generate leads on your own. You can purchase direct mail insurance leads with a  low cost budget.  When you need leads in a hurry order from The Lead Connection or go to www.leadconnections.com this is the best way to get them. To view samples of our leads you can go to www.annuityleadstore.com
2. Call every lead as soon as possible. The last thing you want to do is wait too long to contact a lead from your direct mail campaign efforts, and lose the sale to another agent who was quicker than you. The first free moment you have is one you should spend calling a lead that you just received.
3. Have a plan and chart your success.  If you are generating all your direct mail leads through a lead generation campaign, but none of them are resulting in sales, you need to make a change as soon as possible.  By charting your progress, both good and bad, you will be well on your way to finding exactly what works for you.

These three basic direct mail lead generation tips should give you enough direction to improve your career.  Even if you only make a few basic changes it may be all you need to find yourself generating more sales from your direct mail lead generation efforts.

The All Important Client Contact

The First Contact

The first contact is really accomplished by the style of the advisor. Some advisors will take the direct mail lead cards and knock on the door with the lead in hand, while others will make a phone call to schedule a time when they can bring the information by to their house. Either way, advisors should remind the prospect why they are contacting them.  Here are some phrases that have worked for advisors across the country:

“Hi Ms. Jones, I am calling you in response to the reply card you sent in requesting information in regards to saving taxes on your social security.  I have that reply card and the information for you and I see you live on Main Street.  I am headed out that way later today, could I drop the information off to you?”

“Hi Ms. Jones, I wanted to the thank you for sending in the reply card on minimizing the taxes you pay on social security.  Can I drop that information by to you today and take a second to explain some of the information that was on the reply card.  It won’t take but 15 minutes.”  Remember to be personable. Also, remember that these people need your guidance and want the information that you are providing.  The first contact sets the tone for your future conversations and possibly many referrals down the road.

Conclusion

It is important to retain your integrity while building your business through direct mail marketing and a prime way that you can do that is by working with a proven company like The Lead Connection.  We have your best interest in mind.  The Lead Connection has consistent results with our direct mail lead campaigns.  We email your leads and mail the originals to you quickly and efficiently while offering quality information that you expect.

Our lead generation program creates a steady stream of high quality prospects that will skyrocket your sales. Best of all, we do it all for a low, affordable price. Don’t waste your time sorting through stacks of postcards that are weeks or even months old. Instead, get real-time results so you can call and close your prospects before the competition even knows they exist.

Direct Mail Lead Generation Programs

Lead Generation Programs for:

Annuity Leads

Financial Planning Leads

LTC Leads

Final Expense Leads

Health Leads

Reverse Mortgage Leads

Veteran Leads

Single Premium Life Leads

Seminar Leads

Roth Conversion Leads

Trust Leads

Medicare Leads

Cancer Leads

Life Settlement Leads

Direct Mail – Lead Generation for the Insurance Industry

Direct Mail – Lead Generation for the Insurance Industry

The key to every business is how to find the right avenue to advertise in order to experience growth for success.  Here at The Lead Connection we believe that Direct Mail Marketing is the avenue for building your business portfolio to ensure future financial piece.

Direct Mail Advertising lends itself to uncovering unforeseen prospects.  Too often people try marketing and say “direct mail lead generation does not work.”  They also say the same thing about advertising.  Consider this, it might not be the fault of direct mail marketing or advertising.  Perhaps the combination of three key elements for a successful direct mail campaign were missing: the list, the offer, and the creative.  Without these elements, a lead generation campaign is doomed.  Present these elements and a campaign will thrive, resulting in your financial gain.

Customer satisfaction is our #1 priority.  Direct Mail campaigns depend upon a reliable source for lead generation.  In addition to targeting demographics, providing superb turn around time is imperative in the mailing process.  When you place your order with us by 9:30am, that order is mailed by 2:30pm the same day. Guaranteed!

Lead Generation Programs:  Annuity leads, Financial Planning leads, Trust leads, LTC leads, Final Expense leads, Medicare leads, Reverse Mortgage leads, Health leads, Cancer leads, Single Premium Life leads, Life Settlement Leads, Seminar Mailings and Veteran Leads.